Hall Associates Europe LLP

Hall Associates has been working in the membership sector since 2005. We have partnered with hundreds of membership organisations during that time and gained extensive knowledge and data. Our consultancy services are built upon this experience and designed to transform membership strategies and bring about sustainable growth.

The membership sector is facing rapid change and needs to adapt to meet new expectations. Interest in professionalism is on the decline and there’s growing focus on the short term, leading to transactional rather than enduring member relationships. Attracting, engaging, and retaining members is increasingly difficult.

We understand the challenges and have both the answers and the business case evidence to support them. We have the expertise and skills to boost recruitment, renewal, and retention and to find out what members really want. We uncover rare insight into attitudes and opinions and develop meaningful member journeys and compelling membership value propositions.

We cover the entire spectrum of membership services, including:

Health checks and performance assessments

Deep reviews of the overall membership paradigm

Peer group and sector benchmarking

Surveys, member consultation, interviews, and analysis

Refreshing the offer and enhancing the value proposition

Development and implementation of new strategies

Personalised engagement at all points across the member lifecycle

We believe that membership organisations matter. They enhance skills, build communities and offer their members the chance to grow personally and professionally.

By keeping our focus solely on membership alone, we can offer a unique set of capabilities that enable our clients to adapt and thrive in today’s demanding circumstances.

Hall Associates – shedding light on opportunity