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Layercake

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Layercake
71-75 Shelton Street

London , WC2H 9JQ

United Kingdom

Damian Watson

07534137882

damian@layercake-cx.biz
https://www.layercake-cx.biz/

“Layercake has transformed us into an intelligence-led, evidence-based, and data-rich organisation, enabling us to make better-informed decisions and take action at pace!”

- Jen Sproul, CEO, Institute of Internal Communication

Layercake is a strategy, digital, and data partner helping associations deliver real impact through data. We make sense of scattered information and turn it into insight you can act on - showing what drives member acquisition, retention, engagement, and revenue. Through practical workshops, coaching, and face-to-face learning, we give your team the skills and confidence to use data every day. We also work with you to shape better digital member experiences, guided by what the data tells us. Collaborative and mission-driven, Layercake helps associations grow sustainably and build stronger member relationships with clarity and purpose.

Services

Data Management
We unify data from every source, reveal trends in growth, engagement, and revenue, and work with you to shape strategies you can measure. Together, we turn insight into action and drive sustainable member and business growth.
Digital Services
Together, we use data to improve member experiences—mapping journeys, optimising UX, and shaping interventions. We guide associations through GA4 content and funnel analysis and support implementation to turn insight into better digital outcomes.